Insights and Analysis for the Data-Driven Enterprise
By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example, "The...
Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce...
Rancho Santa Margarita, CALIF – April 13, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced...
By David Loshin We have dealt with some of our core address quality concepts, but not this one: The intended recipient must be associated with the...
Global GeoPostcode data provides a common dataset structure for all countries, containing all localities, ZIP/postal codes, administrative divisions,...
On March 22, the USPS® PAVE™ (Presort Accuracy, Validation, and Evaluation) program renewed Gold Certification for all of Melissa's presort mailing...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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