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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

USPS

Address Quality – Take 2

By David Loshin We have dealt with some of our core address quality concepts, but not this one: The intended recipient must be associated with the...

Melissa Team Apr 12, 2022
PAVE Certified

Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be...

Melissa Team Apr 12, 2022
E-Mail

Melissa Fuels Smarter Direct Mail Strategies

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced...

Melissa Team Apr 12, 2022
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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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