Ensuring Direct Mail Success with Change-of-Address Processing
Learn how Melissa helps marketers stay connected to customers and improve direct mail efforts with change-of-address processing
Insights and Analysis for the Data-Driven Enterprise
Learn how Melissa helps marketers stay connected to customers and improve direct mail efforts with change-of-address processing
By David Loshin We have dealt with some of our core address quality concepts, but not this one: The intended recipient must be associated with the...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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