Melissa's

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Duplicate Elimination

MatchUp Now Available in the Cloud

Did you know that most databases contain 8-10% duplicates? These duplicates get in the way of business intelligence, accurate analytics, and can even...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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