Insights and Analysis for the Data-Driven Enterprise
Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be...
More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy Rancho Santa Margarita,...
A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail...
By Admin, Consumer Mailing Lists to Fit Any Budget Do you want to reach a lot of people? If the answer is yes, then you need to build your own...
Greg Grdodian, President, Edith Roman-ePost Direct Do you know what you're doing? That's not a personal question. All mailers should ask it when...
By Dave Scott, CEO, Marketfish The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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