Insights and Analysis for the Data-Driven Enterprise
By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so...
---By Joy Gendusa, owner of PostcardManiaYou have to market to stay ahead in business today. Even if you live in a small community, marketing plays a...
By Dean RieckThe envelope is the Rodney Dangerfield of direct mail. It just doesn't get any respect. After all, its purpose is not to position your...
Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It's important to have a sense of...
Postal rate hikes are not the only increase in expenditures publishers are facing--there are also paper, production and printing costs to deal with....
By Alan Rosenspan, Alan Rosenspan & AssociatesIn my consulting, I am often asked that question, in many forms. How much should we spend on the...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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