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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

Mail Moves America and Do Not Mail

By the Direct Marketing AssociationA top DMA policy priority is keeping the mail channel open for marketers. This focus comes at a time when...

Direct Mail

Good News: Print and Mail are Alive and Well

By Nancy DeDiemar, president, Printing Resources of Southern CaliforniaIt is about time that quick printers got some good news, and here it is:Print...

Direct Mail

4 New Direct Mail Formats

By Ethan BoldtWith postal rates set to increase again next month, direct mailers will continue to try new formats. Here is a sampling of formats...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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