Insights and Analysis for the Data-Driven Enterprise
By Andrea Ratajczak, seasoned marketing consultant & co-founder of PDA MarketingIf you want your direct mail piece to be one of the 66 percent that...
By Jeffrey Dobkin, marketing consultant, author, and professional speakerFace it: most people sort their mail over the trash can. This process works...
By Dean Rieck, direct mail copywriterYou should not expect an envelope to position your product. You should not use it to show off your design...
By Todd Miller, director of marketing & database services, LenserIn a recession, multichannel merchants are looking for ways to save money....
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged...
Even the best marketing strategy will fail if the simplest steps to keep yourself and vendors from stumbling over names, formatting data, data...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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