Insights and Analysis for the Data-Driven Enterprise
By Craig Simpson, freelance direct mail consultant If a campaign is not tracked properly, you could end up wasting thousands on your next mailing. As...
By Tracy A. Gill, Ballantine Corp. When it comes to direct mail, everyone wants to find a way to get the same return on less investment. As one of...
By Ray Jutkins No Admail package is complete without a special call to action - a response device. You can't assume our customers or prospects know...
By Dean Rieck, direct mail copywriterHarry Aldrich and David Maddock knew that many people loved the taste of cedar plank salmon. But only fine...
By Dean RieckOne of the beauties of direct mail is that it allows you to send people just about anything you can print. Your creative options are...
By Jeffrey Dobkin, marketing consultant, author, and professional speakerLet's see, where were we...oh yes, you were complaining that your post card...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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