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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

The DM Format That Stands Head & Shoulders

By Craig Huey, president of Creative Direct Marketing Group Every year, a staggering 70 billion pieces of direct mail land in American mailboxes. The...

Direct Mail

30 More Ways to Boost Your Direct Mail Response

By Dean Rieck Here's 30 more ways to buoy your direct mail response. Whether you're creating a new direct mail campaign or updating an old one, you...

Direct Mail

8 Direct Mail Devices to Increase Involvement

By Dean RieckOne of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and...

Direct Mail

Print Planning at the Arm-Waving Stage

By Nani Paape, independent project facilitator I like to get in the loop with a print project while it's still at the arm-waving stage. That's the...

Direct Mail

Warning to Direct Marketers

By Barry Densa, freelance direct-response copywriter For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history and...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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