Insights and Analysis for the Data-Driven Enterprise
HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and...
Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been...
By Tim Sidor, Data Quality Analyst "The more advanced I make my matchcode, the more duplicates I'll identify." This is an assumption - true or false...
Did you know that most databases contain 8-10% duplicates? These duplicates get in the way of business intelligence, accurate analytics, and can even...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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