Insights and Analysis for the Data-Driven Enterprise
Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to...
Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the...
The headline is true – the University of Washington increased its fundraising revenue ten-fold after implementing Melissa’s solutions. This resulted...
By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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