Insights and Analysis for the Data-Driven Enterprise
By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of...
By Dean Rieck, direct mail copywriterApart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy...
By Dean Rieck, direct mail copywriter Lawrence Peter "Yogi" Berra is a 15-time All Star. He won the American League Most Valuable Player award three...
By Dean Rieck, direct mail copywriterTo some extent, all marketing is based on emotion. Whether you're buying a car, a mutual fund, or a can of...
By Greg Whiteman, manager for market research, USPS®With consumer spending sliding and the economy in a downturn, marketers are more pressed than...
By Dean RieckA direct mail brochure should not be an illustrated version of your letter. Your letter is a sales pitch, meant to be read generally in...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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