Insights and Analysis for the Data-Driven Enterprise
By Dean Rieck, direct mail copywriter Apart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy...
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....
By Nani Paape, independent project facilitatorHave you ever found yourself sifting through a bulging file or computer folder full of print estimates,...
By Dean Rieck, direct mail copywriter One of the primary strengths of direct mail is that it gives you an easy and accurate way to measure results...
By Karen J. Bannan, freelance writer & editorList hygiene has been a concern as long as email marketing has been around, and the basics are just...
By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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