Strategic deployment of DQ tools by casinos and gaming operators fosters customer engagement while mitigating risk and advancing regulatory...
Melissa is at Global Gaming Expo!
Melissa is a first-time exhibitor at Global Gaming Expo in Las Vegas! Visit us at The Venetian Expo in Las Vegas on October 10-12, 2023, Booth #2018 where we’ll be sharing information on how data quality helps the online gaming and casino industry. Plus, we have some fun booth activities planned, so make sure you check them out if you’re there!
When it comes to online gaming, Melissa recommends utilizing a multi-part data quality strategy to ensure your database stays up to date, complete, consistent and accurate, giving you a competitive edge and offering a seamless customer experience. You can:
- Standardize, verify, and deduplicate data at point of entry to get a complete customer view, increasing customer satisfaction and data accuracy.
- Seamlessly onboard customers with ID document verification, which also checks the liveness and biometrics of the customer, cutting down on underage participation and identity theft.
- Comply with financial regulations such as Anti-Money Laundering (AML), Counter-Terrorism Financing (CTF), and Know Your Customer (KYC) with robust identity verification to give your players peace of mind.
- Enrich your data and fill in the gaps in your player records with demographic, geographic and other player preferences and habits for better personalization and targeted marketing.
For more information about Melissa’s solutions for gaming operations, check out our website or give us a call at 1-800-MELISSA. Don’t forget to subscribe to our blog for everything related to data quality!