Data Managers and Developers Reduce Fraud and
Improve First Impressions

with Details Behind Cell Phone Numbers

Melissa Data, a
leading provider of global contact data quality solutions, today announced expansion
of its global phone verification capabilities that ensure valid and callable
U.S. and international phone numbers for nearly 250 countries and territories
worldwide.

Newly available services include Premium Phone and
Caller ID, helping protect against fraud and spam, and eliminate fruitless SMS
and telemarketing efforts while improving customer relationships with more
effective communication.

Premium Phone essentially provides
“live checking” of a mobile line – identifying whether it is live, active, and
callable. Caller ID taps in to real-time carrier data to return the name
associated with the phone number at activation.

“Mobile phone intelligence adds
significant new value to customer outreach, particularly as more and more
consumers and businesses rely on cell phones as primary points of contact,”
said Bud Walker, vice president enterprise sales and strategy, Melissa Data. “That’s
why mobile phone contact enhancement is essential. With our new tools, users
can determine if a mobile line is active before sending a message or
calling.  And, they can identify the name
associated with the number so messaging is more personalized, relevant, and
motivating to the recipient.”

The addition of Premium Phone and
CallerID to Melissa Data’s Global
Phone Verification solution provides users with key phone
details such as caller type (consumer or business), carrier, line type (mobile,
landline, VOIP), country of origin, and geographic appends for enhanced phone
number intelligence. Global Phone Verification is available as a Cloud service
or as a convenient add-on for Salesforce^®, Microsoft Dynamics^®
CRM, Microsoft Excel^®, SQL Server^®, and Pentaho^®.

Click
here for more insight on Melissa Data’s
global phone verification tools and services to optimize customer outreach. To
connect with members of Melissa Data’s customer intelligence team, visit www.melissadata.com or call 1-800-MELISSA.