E-commerce Berlin Expo: Melissa presents comprehensive solution portfolio for e-commerce providers

Cologne, Germany – January 30, 2025 – At the E-commerce Berlin Expo, Melissa Data GmbH will be demonstrating how e-tailers can create a positive customer experience, reduce returns costs and protect themselves against fraud. The software provider will be presenting pioneering solutions that complete customer addresses in real time during the check-out process, ensure high contact data quality and verify identities.

The E-commerce Berlin Expo will take place on February 19 and 20, 2025 at STATION Berlin (Germany), where Melissa can be found in Hall 3 at Stand B4.11.

Reduce abandoned purchases / optimise customer experience
During the registration and check-out process, Melissa's solution provides valid suggestions, such as city or street names, after just a few keystrokes. This allows customers to enter their address data conveniently, quickly, and, above all, correctly. Experience has shown that autocompletion reduces the number of keystrokes by around 50 %, which reduces the number of abandoned purchases and at the same time ensures an excellent customer experience - especially when using mobile devices. Additionally, the high-quality data provided is an important basis for e-commerce providers to process orders automatically.

Reduce return rates / increase the success of marketing campaigns
With Melissa's international address verification and correction, e-commerce providers can also drastically reduce the number of undeliverable mail items and the associated costs. In addition, validated addresses ensure that advertising mail reaches the intended recipient as part of mailing campaigns, thus increasing their chances of success. Melissa's solution not only checks the address data when it is entered, but also enhances the quality of existing customer databases and customer relationship management systems.

Risk management / fraud prevention
At the E-commerce Berlin Expo, Melissa will also be demonstrating how e-commerce providers can protect themselves against fraud involving fake identities through its digital identity verification solution. The tool verifies whether people actually live at the address they provide (proof of address).

Interested parties can register free of charge for the E-commerce Berlin Expo at https://ecommerceberlin.de/visit/.

About Melissa:
Melissa is a leading provider of data quality, identity verification and address management solutions. Melissa helps companies acquire and retain customers, validate and correct contact data, optimise marketing ROI and manage risk. Since 1985, Melissa has been a trusted partner in improving customer communications for companies such as Mercury Insurance, Xerox, Disney, AAA and Nestlé. Learn more: www.melissa.eu

Your editorial contacts:

Melissa Data GmbH
Laura Faßbender
Caecilienstr. 42-44
50667 Cologne
Germany
Phone: +49 221 97 58 92 46
Email: laura.fassbender@melissa.com
www.melissa.com/de

good news! GmbH
Nicole Gauger
Kolberger Str. 36
23617 Stockelsdorf
Germany
Phone: +49 451 88199-12
Email: nicole@goodnews.de
www.goodnews.de