Insights and Analysis for the Data-Driven Enterprise
By Karen J. Bannan, freelance writer & editorList hygiene has been a concern as long as email marketing has been around, and the basics are just...
By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising...
By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of...
By Dean Rieck, direct mail copywriterApart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy...
By Dean Rieck, direct mail copywriter Lawrence Peter "Yogi" Berra is a 15-time All Star. He won the American League Most Valuable Player award three...
By Dean Rieck, direct mail copywriterTo some extent, all marketing is based on emotion. Whether you're buying a car, a mutual fund, or a can of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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