Insights and Analysis for the Data-Driven Enterprise
Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers Melissa, a leading provider of...
By David Loshin While we have been talking in the last few posts about checking whether a data value observes the standard (and is therefore a valid...
80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the...
Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with...
Named to DBTA 100: Companies that Matter Most in Data, as well as SD Times 100 for Innovation and Market Presence Rancho Santa Margarita, CALIF, June...
More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy Rancho Santa Margarita,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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22382 Avenida Empresa
Rancho Santa Margarita, CA 92688-2112
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