Insights and Analysis for the Data-Driven Enterprise
Email marketing is a key factor of every successful marketing strategy. It's direct, yields high response, and is trackable. A great way to expand...
Melissa’s Data Quality Suite and Clean Suite was once again named a leader by G2. Check out the Data Quality Grid to see how our solutions for...
Melissa has again been recognized as a “Leader” in Data Quality Solutions and Address Verification on the Fall 2021 Grid Reports by G2, a leading...
Rancho Santa Margarita, CALIF – July 14, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced...
Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers Melissa, a leading provider of...
By David Loshin While we have been talking in the last few posts about checking whether a data value observes the standard (and is therefore a valid...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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