Insights and Analysis for the Data-Driven Enterprise
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I...
Comprehensive International Mailing Guide Available in Simple and Accessible Reference Format via Amazon Rancho Santa Margarita, CALIF – March 18,...
Data quality has changed a lot over the years. In the beginning of the digital age, access to the Internet was much more limited, and the way people...
Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate...
Address matching and correction capabilities continue to be validated to high USPS standards, recognized to reduce costs and undeliverable mail...
By David Loshin There are opportunities for adjusting your strategy for customer centricity based on understanding the grouping relationships that...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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