Kicking off the new year with a bang, we made our debut as an exhibitor at CES 2025! From January 7-10, Melissa's presence at Booth 9417 drew an enthusiastic crowd of industry enthusiasts and professionals. Attendees recognized the importance of collaborating with a trusted provider, which significantly boosted our brand visibility (we've been the Address Experts since 1985!). Our booth saw incredibly consistent traffic throughout the four days at CES, where Melissa representatives educated attendees on our address, email, telephone and identity verification solutions, with capabilities that range from small businesses to enterprise-level volume. Our wide array of solution offerings encouraged attendees to ask questions and understand how Melissa's tools could handle the intricacies of their specific data quality needs. CES 2025 was a great platform to connect with many attendees, all eager to enhance their understanding and application of Melissa solutions.
At CES, we exhibited our suite of tools designed to make data quality more accessible for everyone, essential for ever-evolving sectors such as healthcare, finance, government and retail/ecommerce. Our solutions captured the attention of a diverse, international audience; attendees were drawn to the potential of our tools, which promise to enhance operational efficiency and drive growth. Many attendees wanted to see how Melissa's technology seamlessly addresses and overcomes unique challenges they've encountered in their specific industry. Our representatives at the Melissa booth included CIO Bud Walker, VP Sales Lauren Sveen, Sr. Account Executives Eric Hossenlopp and Michelle Oliver, Global Marketing Manager Amanda Nguyen Hammond, and coordinator Leann Tran. The team walked attendees through Melissa's solutions upon hearing their unique data issues and pain points. They also got to leave with Melissa swag and refreshing beverages.
Melissa's very own founder and CEO, Ray Melissa, was in attendance and stopped in at the booth to mingle and had engaging conversations with attendees! We also had many members of the executive team on the floor at CES, including our CTO Phil Maitino, CDO Daniel K. Le , VP of Marketing Greg Brown and VP of Information Systems Rody Lopez. This was a great opportunity to make connections and continue our dedication to staying informed with the latest technology, data and consumer trends.
Our booth featured a live demonstration that provided attendees with hands-on opportunities to try out our Lookups solutions for themselves. Visitors were able to witness the scale and speed of our data tools and experience firsthand the ease of using said tools. By simply inputting addresses into our Lookups, they would receive clean, verified results like correct addresses, current resident, and property details. All in all, the demos delivered great insights and practical application to attendees, who left the booth with an understanding of Melissa's services and the desire to follow-up with the Melissa team to learn even more.
To enhance the experience, we also offered exclusive Melissa swag to visitors at CES 2025. Attendees had the chance to grab limited-edition "M" Trucker Caps in various colors, as well as our sought-after "Melissa Verified" T-shirts. These stylish items not only served as fun mementos but also as symbols of our commitment to quality and reliability in data management. Visitors flocked to Booth 9417 daily to secure their exclusive hats before they ran out! We also offered chilled refreshments in case anyone wanted to take one as they walked the expo floor or sit for a moment to relax in our booth. By the last day of the trade show, the booth was out of Melissa caps and t-shirts!
Reflecting on CES 2025, our participation highlighted our commitment to excellence in data management. The enthusiasm from attendees inspires us to continue innovating in the industry. We are excited about the connections made and opportunities ahead, laying the groundwork for future collaborations to redefine data management. We look forward to working with new partners and clients to push boundaries in the near future.
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Discover how Melissa's cutting-edge data quality solutions enhance business operations and customer insights, showcased at CES 2025.