Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

data quality

6 Challenges In Ensuring Data Quality

How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...

Melissa IN Team Apr 17, 2020

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142
    info.in@melissa.com