Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

data quality

5 Ways To Use A CDP To Optimize Data Quality

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is...

Melissa IN Team Apr 12, 2023

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

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