How Companies Are Winning on Customer Data During COVID-19 | Global Intelligence Blog
To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never...
Insights and Analysis for the Data-Driven Enterprise
To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never...
It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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