Insights and Analysis for the Data-Driven Enterprise
“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” This may sound like gibberish but it’s actually the name of a...
Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...
Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds...
There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation...
How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...
Today, data is an organization’s most valuable asset. The way this data is managed and analyzed is changing the way business information is used....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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