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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

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The Crucial Role that Data plays in Banking

Regulation and technology are constantly being regarded as the key drivers in banking and although, they play a crucial role, it is data and the...

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The Role of Data Quality for Charities

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new...

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Digital Identity Verification: A Growing Trend

Within financial services and insurance, KYC checks play a key role in compliance and regulation. These service providers have regulated institutions...

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better-informed business decisions. But...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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    E14 5AA

    +44 (0)20 7718 0070
    info.uk@melissa.com