Insights and Analysis for the Data-Driven Enterprise
With many organisations considering ramping up their AI efforts in 2024, it’s vital to recognise that AI tools are only as good as the data they have...
COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as...
The use of technology is enabling governments, institutions and organisations to uniquely identify individuals and with a digital identity...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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