How to Maximise Trading During the Festive Season
The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most...
Insights and Analysis for the Data-Driven Enterprise
The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most...
COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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