Melissa Australia

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Data Cleaning

Data Cleaning – The What, Why and How

Deciding what to include and exclude in the new product range – deciding price points – estimating delivery timelines – all of this and more is based...

Melissa AU Team Apr 12, 2022
Data Cleaning

Data Cleaning – The What, Why and How

Deciding what to include and exclude in the new product range – deciding price points – estimating delivery timelines – all of this and more is based...

Melissa AU Team Apr 12, 2022

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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