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data quality

The Evolution Of Data Quality

How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...

Melissa AU Team Feb 22, 2023

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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