Insights and Analysis for the Data-Driven Enterprise
Explore data quality management trends for 2026, from proactive AI and ethical frameworks to measurable ROI and compliance-ready data strategies.
Learn what a data quality framework is, why it matters, and how to implement it for better decisions and business success.
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...
Change never comes easy. It’s no secret that in today’s information age, to be successful, a company must be data-driven. Data is not scarce today....
When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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