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Data Quality & Its Impact on Marketing Campaigns

Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the...

Melissa AU Team Apr 12, 2022

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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