Customer Data Platform (CDP) vs Master Data Management (MDM)
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
Insights and Analysis for the Data-Driven Enterprise
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
By 2040, the Asia Pacific (APAC) region is expected to become the largest consumer market. This is being driven by multiple factors including a...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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