HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets.
With so much data to collect and manage, HealthLink recognized it was critical to implement a solution that would clean and standardize all of its multisourced, multidimensional data – a daunting task to say the least. The company turned to Melissa’s Data Quality Suite as a solution to verify, standardize and dedupe their database each month. They also add location intelligence to their data to provide better insight into critical decisions.
Read HealthLink’s story here. It’s a tale of how data quality saves them from fraud, waste and abuse, even with a constantly changing and multidimensional database.