Melissa and MSSQLTips recently held a webinar titled “Accurate Data for Decision Making: How to Improve Business Insights”. We’re excited to share with you a brief recap and tell you more about Melissa’s new data marketplace. If you’re interested in watching the full webinar, make sure to check it out here!
Have you heard of GIGO? It stands for ‘garbage in, garbage out’, and it’s the idea that the quality of your output data can only be as good as the quality of your input data. If your data is dependent on customer input, for example, there could be missing fields, typos or duplicates. If these exist in your data, then using your data for analysis or communications will be full of errors as well.
Melissa Marketplace is a place where you can get many different types of data in an easy to use format. Our data corrects and standardizes yours, as well as fills in missing gaps. Some of our most popular include:
Daniel, Melissa's Chief Data Officer, also showed a few examples of what you can do with our data, including a demo of our Cicero database, which houses elected official and district data, an interactive graphic about the recent eclipse and what addresses it touched, and how the Melissa Marketplace functions. If you want to dive deeper into Melissa’s data and check out these demonstrations, make sure to watch the full webinar!
Want more information about Melissa and our products? Reach out to us at www.melissa.com or call 1-800-MELISSA. Don’t forget to subscribe to our blog for everything related to data quality!