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Insights and Analysis for the Data-Driven Enterprise

Scary Facts

The Horrifying Facts of Your Data

The spirit of Halloween is brewing and it seems like no better time to take a look at the horrifying reality of your data. 91% of businesses suffer...

Melissa Team Oct 22, 2018

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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