How useful is demographic data for targeted advertising use?
Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income...
Insights and Analysis for the Data-Driven Enterprise
Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income...
In the alphabet soup of government agencies, OFAC looms large for financial institutions. Sometimes considered one of “the most powerful yet unknown"...
Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process...
The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest...
Demos Highlight How to Combat Fraud, Minimize Risk and False Positives, and Maintain Compliance While Pursuing a Frictionless Customer Experience...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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