Insights and Analysis for the Data-Driven Enterprise
By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....
Good news on the fundraising forefront - donations are up. Interesting development though, considering donors are said to be "fatigued." Not only...
By Alan Sharpe, Certified Fund Raising ExecutiveThe secret to raising funds online is not Facebook, Twitter, texting, oreven your website. It's...
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....
By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising...
By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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