Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing
Comprehensive customer data powers personalization at scale, eliminating the knowledge gap Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a...
Insights and Analysis for the Data-Driven Enterprise
Comprehensive customer data powers personalization at scale, eliminating the knowledge gap Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a...
Does this sound familiar? You just removed the duplicate data from your database. You’re ready to add real-time or scheduled inserts but you don’t...
Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced...
By Tim Sidor, Data Quality Analyst "The more advanced I make my matchcode, the more duplicates I'll identify." This is an assumption - true or false...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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