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Insights and Analysis for the Data-Driven Enterprise

Integrated Marketing

3 Ways to Get Your Integrated Marketing in Gear

Do you feel your marketing efforts need to be more unified? Try integrated marketing - a holistic approach to ensuring your audience receives a...

Melissa Team Jul 19, 2017

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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