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Insights and Analysis for the Data-Driven Enterprise

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7 Steps to Enhance Product Data Quality

The TDWI Checklist Report on Product Data Quality points out the most pressing technology requirements for improving the quality of product data: 1....

Melissa Team Aug 23, 2010

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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