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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Customer Centricity

Centricity and Connections: Clearing the Air

By David Loshin There are opportunities for adjusting your strategy for customer centricity based on understanding the grouping relationships that...

Melissa Team Mar 8, 2023

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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