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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

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5 Step Checklist to Make Your Data Shine!

Discover how to clean and enhance your data with a 5-step checklist. Improve customer experience, save money and find new prospects.

Melissa Team Sep 3, 2024

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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