Insights and Analysis for the Data-Driven Enterprise
By Leslie Guarnieri, circulation director, Discover magazinePlanning a direct mail campaign is a lot like playing roulette. You have your favorite...
By the Direct Marketing AssociationA top DMA policy priority is keeping the mail channel open for marketers. This focus comes at a time when...
By Nancy DeDiemar, president, Printing Resources of Southern CaliforniaIt is about time that quick printers got some good news, and here it is:Print...
By Dean Rieck, direct mail copywriterI once asked a young chess player how he wins so many games, often against older and more experienced players....
By Shari Altman, president of Altman Dedicated DirectCatalogs and direct mail. We think of them as different things, but catalogs are direct mail....
By Ethan BoldtWith postal rates set to increase again next month, direct mailers will continue to try new formats. Here is a sampling of formats...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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