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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

USPS

Address Quality – Take 2

By David Loshin We have dealt with some of our core address quality concepts, but not this one: The intended recipient must be associated with the...

Melissa Team Apr 12, 2022
validation

Contact Concepts and Customer Centricity

By David Loshin I recently taught a half-day seminar on an introduction to master data management, and every time I teach that course, I preface the...

Melissa Team Apr 12, 2022
Analyzing Data

Distributed Data and Distributed Information

By David Loshin You might not realize how broad your electronic footprint really is. Do you have any idea how many data sets contain information...

Melissa Team Apr 12, 2022
USPS

Notorious ZIP Codes

ZIP codes are something that people have learned to live with, something that simply needs to be looked up whenever filling out a form or sending a...

Melissa Team Apr 12, 2022
ID Verification

Verify National ID like SSN with Personator

by Michael Johnson, Sales Engineer Personator has never yielded the crown of contact verification, and that is no accident. Personator is the...

Melissa Team Apr 12, 2022
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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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