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Persistent Address Key Uniquely Simplifies Data
Updates to Changes Only,

Optimized for First Responders, Route Planning
and Analytics

Rancho Santa Margarita, CALIF – August 9, 2016 – Melissa Data, a leading provider of global contact data
quality solutions, today announced its Master Address Table, an industry-first approach
to validating, enhancing, and managing addresses in a given neighborhood or
area. The Master Address Table contains current, detailed information on more
than 180 million U.S. addresses, including residential, commercial, and more
than two million non-USPS^® addresses, or physical addresses that do
not receive USPS delivery. In a critical advancement pioneered by Melissa Data,
each address is assigned a Melissa Address Key™(MAK™), a unique, persistent key
that never changes; this proprietary technology ensures efficient data updates,
only required when addresses change or are added.

 

Melissa
Data’s Master Address Table provides a complete, real-time database of
residential and business addresses within a specific area, offering a new
advantage to first responders who can now quickly identify an address and
ensure help reaches the correct location immediately. This technology benefits all
data quality applications focused on activities other than mailing, such as optimizing
route planning, resource allocation, analytics, utilities management, risk
assessment, or nonprofit donor tracking.

 

“We recognized a need within certain areas of our
customer base, as we saw data managers working with saturation lists to ensure
valid address data for services such as emergency response, mapping, or
analytics. Having all the valid addresses in a specific neighborhood differs
dramatically from target marketing, and needed to be more accessible for these users,”
said Bud Walker, vice president enterprise sales and strategy, Melissa Data.
“At the same time, updating this deep volume of data needed to be simplified
and cost-effective. Our persistent address key breaks new ground on that front
– it’s another smart, sharp tool that dramatically reduces time and resources
spent on data updates by only updating keys that are new or have changed.”

 

The Melissa Address Key is akin to a barcode or ISBN number,
identifying a discrete physical street address and aligning a multitude of
additional information associated with each particular address. Users can
access geographic information such as rooftop lat/long, census tract/block
number, county name, and FIPS code, ideal for analytics, mapping, and logistics
applications. Data can be searched based on specific parameters, for example, congressional
district, school district, one or more ZIP™ codes, or regions such as cities,
counties, or states.

 

A collection of addresses via the Melissa Data Master
Address Table can be accessed as a one-time purchase including monthly updates
for one year, or on a subscription basis with ongoing monthly updates. Click
here
for more insight on Melissa Data’s Master Address Table capabilities, or call
1-800-MELISSA.