COLOGNE — Melissa, a leading provider of global data quality and address management solutions, today celebrates its operations in Germany with a GmbH for a full decade. Since its foundation in Berlin in 2013, the company has experienced strong growth in terms of revenue, partner network and employees. The clientele includes well-known large companies such as Siemens, as well as small and medium-sized enterprises (SMEs) across all industries. In 2019, Melissa Data GmbH moved to Cologne, where it is still based today.
Melissa’s solutions help organizations acquire and retain customers, optimize marketing ROI, and manage risk. These include:
- Address validation, which corrects errors in national and international addresses and thus reduces the rate of undeliverable mailings
- Address auto-completion, which supplements addresses in real time when entering and accelerates correct data collection, for example, in online shops
- National and international identity verification for customer authentication, so that companies ensure their compliance
- Email validation to detect errors in email addresses to improve the deliverability of electronic messages, for example, in marketing campaigns, and to reduce spam
- Phone number verification, which checks landline and mobile numbers at national and international levels to optimize telephone or SMS marketing campaigns
- Name validation to eliminate errors in names or in the event of incorrect gender information
- Geocoding, which enriches addresses with exact location information in the form of longitude and latitude, for example, to optimize route planning
- Checking duplicate records, which identifies datasets and merges them with their counterparts to ensure an accurate database
Çağdaş Gandar, who has long guided the success of Melissa Data GmbH, explains: “More and more companies are recognizing the value of correct customer data, which is why our solutions for address verification and auto-completion in Europe and especially in the DACH region are in high demand. We make our products available in the cloud as well as on-premise. With regard to GDPR requirements, it should be emphasized that all our servers are operated in Europe, especially in Germany. In addition, we are professionally supported by external data protection officers and work together with the renowned law firm Kinast, which specializes in national data protection and advises many other leading German companies.”
In the future, Melissa Data will focus even more on attracting partners capable of integrating the company’s comprehensive data solutions into their own systems. Against the background of data protection, Melissa Data also recognizes that the quality of contact data will continue to increase in importance, driving an optimistic outlook for continued growth in the region.
About Melissa
Melissa is a leading provider of data quality, identity verification and address management solutions. Melissa helps companies with customer acquisition and retention, validation and correction of contact data, optimization of marketing ROI, and risk management. Since 1985, Melissa has been a trusted partner to companies such as Mercury Insurance, Xerox, Disney, AAA and Nestlé in improving customer communications. For more information: www.melissa.de
Media contacts
Melissa Data GmbH
Laura Faßbender
Cäcilienstr. 42-44
50667 Cologne
Phone: +49 221 97 58 92 46
E-Mail: laura.fassbender@melissa.com
www.melissa.de
good news! GmbH
Nicole Gauger
Kolberger Str. 36
23617 Stockelsdorf, Germany
Phone: +49 451 88199-12
E-Mail: nicole@goodnews.de
www.goodnews.de