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Ebook: Understanding Data Quality | Global Intelligence Blog

Written by Melissa Team | Aug 2, 2018 7:00:00 AM

Ebook: Understanding Data Quality

Data is one of the single most important resources for an organization. It can be used to help your business run smoothly, implement new strategies, and more. Download Melissa sponsored Refcard, written by business analytics and data science consultant, Sibanjan Das, to see the key places data derives from, characteristics of high-quality data, and the five phases of a data quality strategy that you can follow. Click here.

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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence