Insights and Analysis for the Data-Driven Enterprise
By PostCom, Association for Postal Commerce These days in the mailing industry undoubtedly are not the best of times. They may not be the worst...
By Admin, Consumer Mailing Lists to Fit Any Budget Do you want to reach a lot of people? If the answer is yes, then you need to build your own...
Greg Grdodian, President, Edith Roman-ePost Direct Do you know what you're doing? That's not a personal question. All mailers should ask it when...
By Dave Scott, CEO, Marketfish The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test...
By Joy Gendusa, founder, PostcardManiaIf there is one thing I can't say enough about, it is that the most important part of your mailing campaign is...
Kendra Jaros, manager, internet.com newsletter publishing groupRenting third-party lists is one of the most common ways to acquire customers and/or...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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